Does UX Design Work? Does it give me my ROI? How can you bet on a design based on the experiences you have had or are likely to have in this era of fast paced consumerism?
Questions are many fold to the uninitiated. Judging user experiences is tricky and deriving the answers to solve this tricky situation can be quite demanding to some. So here goes my humble episode pursued to put a light on why animations in UX design matters the most!I’m no Steve Jobs but let me try to rope in your attention with the universal statement that he sent across the world that still reverberates to this day.
“Design is never what it looks like and what it feels like. Design actually comes down to how it works.”
Words of wisdom or advanced vision one might say, Apple brought UX design to the forefront and the rest was history.People love Apple because people love using it.Now, Steve Jobs had the limitless expertise to back what he had found. The learning he had left us all with, is a unique opportunity to make use of.So, where do we begin? Right on the money then.
What sets a UX Design apart? Why should we all buy in to the trend of animated designs? Ha. That’s easy. It simply gets the job done.
In a world where brands get bigger and better, the possibility of grabbing the customer’s attention always comes down to It’s undeniable character - the animations.What is a great UX design you may ask? The best UX design is the one which precipitates its brand ETHOS which it has so greatly invested in. In layman terms, think of animation as the language of your product making a two-way conversation with the user.Hence, animation enables the user to identify themselves with the brand by adding a digital version of the ‘touch and feel’ concept of traditional marketing of a product.
Focused on getting your attention.
Billions of years of evolution don’t matter to us. Our area of focus is as fluctuating as the plot of Game of thrones. It’s funny what gains our attention and what doesn’t. Primarily, attention deficiency of your customer is taken into consideration. The designers process every tiny bit of information, boring or otherwise, and transform them into an interesting concept and launch them with renewed purpose with the help of animation. The idea behind these animations are to create a ‘wow factor’ which the product might have originally been missing. This also substantiates the brands need of why the product was created in the first place.
Moreover, this ‘wow factor’ is often proven to be that one determining factor in getting the focus of your ideal customer and convince him/her to put the money down.Now that you have got their attention, question arises, as to what extent you are ready to go to gain a client’s attention.
None of your animations work if the UX design takes on the WOW approach a little too seriously, to the point of deviating from the core objective which is ‘making it easier for clients to track the moving objects with their eyes.’To be precise, the onus should be on functional animation.Why? Because, subtle animation can help reduce cognitive load, which in turn makes the users’ decision making process easier. Visual and motion cues can help in obtaining valuable feedback which the brand could use to tweak their customers buying preference.
Should you go all in for Animations in UX Design?Answer: Yes. It is the Jack to the Rose in your brand.
I like Big Conversions.
Not a surprise, but you’d like to say this when you are thinking about UX design and guess what, Animations in UX design makes conversions easier!We, humans are an impatient lot and we like to do things quickly. UX design helps you achieve this. Rather than having your customers go through endless steps, what if your animation does it for you, explains about the process, gets your customer to decide and put the money down. You should by now understand that the satisfaction of a customer is directly proportional to the experience he/she has on your brands platform.
Google loves a Good UX Design. A better love story than Twilight any day.
Did you know that Google promotes the best user experience in their search results? Most of your decision makers have got what you wanted by now, and let me speak out loud that what ultimately decides it all, is a good UX design experience that Google considers relevant for its search algorithm.Better the User Experience, Higher the Google ranking. It’s as simple as that.
Brand Loyalty scores a goal.
How does UX Design inspire Brand Loyalty? A business goes a long way, with the right UX design. A good user experience might be the catalyst for a longstanding customer relationship which ultimately helps your brand identity which in turn brings brand recognition and relevance. All because you chose a good user experience over other techniques.
Perfectly balanced as all things should be.
Now that you know the tricks of the trade, let me reiterate the fact that usability comes number one and you should keep a watch on the animations that will enhance a User’s experience.The priority is finding a balance between creating visual interest without being too flashy.
Secret Sauce
UX design takes your customer on an emotional roller coaster ride which gets him/her the touch and feel of your product without ever being physically in their hands. Animation in UX is that roller coaster which gets the job done.
Want to know more about UX?
Now that you have got a taste of the secret sauce, why don’t you get in touch with our UX designers who would be more than happy to discuss the subject in more depth, including how it could help your business?
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